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Starbucks CDO: digital business strategy is as important as selling coffee

Starbucks CDO: digital business strategy is as important as selling coffee

When the vision of digital strategy is defined and digital marketing, Starbucks card business, customer loyalty program and e-commerce are combined, there is a new spark between them. Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25% of companies

2016-06-17
Yourui IMPRESSA Z5 aluminum series household coffee machine

Yourui IMPRESSA Z5 aluminum series household coffee machine

France Yuri JURA IMPRESSA Z5 aluminium aluminum series household coffee machine JURA pioneered the professional standard of household coffee machine, bringing coffee production into a new era. You don't even have to move the cup, you can get an authentic cappuccino at the touch of a button. Single-button cappuccino 3mm thick aluminum panel rotary button multi-language and icon display intelligence

2015-07-07
A 29-year-old Chinese woman becomes the new director of Starbucks

A 29-year-old Chinese woman becomes the new director of Starbucks

Coffee giant Starbucks recently announced that 29-year-old Chinese entrepreneur Shi Zongwei has joined the company's board of directors and will serve on the nomination and corporate governance committee, according to Forbes magazine and other media reports. Shi Zongwei is the co-founder and CEO of social media startup Hearsay Social and the author of the New York Times bestseller Facebook Times. Except

2016-09-18
Yourui IMPRESSA Z5 aluminum series household coffee machine

Yourui IMPRESSA Z5 aluminum series household coffee machine

France Yuri JURA IMPRESSA Z5 aluminium aluminum series household coffee machine JURA pioneered the professional standard of household coffee machine, bringing coffee production into a new era. You don't even have to move the cup, you can get an authentic cappuccino at the touch of a button. Single-button cappuccino 3mm thick aluminum panel rotary button multi-language and icon display intelligence

2015-09-22
A collision between

A collision between "Navigation" and "Coffee"

Every great invention of the great navigation era has something to do with coffee. Coffee originated in Ethiopia, and the origin of coffee and navigation began in the 16th and 17th centuries when the merchants of Venice and the Dutch, the overlord of the sea, introduced coffee into Europe. This black drink, full of oriental mystery and rich aroma, was soon loved by the aristocratic and gentlemanly class, coffee.

2015-11-04
Coffee fashion life after getting up in the morning, have a drink to wake up.

Coffee fashion life after getting up in the morning, have a drink to wake up.

Coffee fashion coffee, can accompany yourself to spend a lot of comfortable time. After getting up in the morning, I have a drink to wake my head up, and I have a light gulp at work during the day. I have more time to drink a cup of coffee, eat a few cakes and chat with friends in my spare time. Coffee enriches our lives and shortens the distance between you and me. After a good meal, make a cup of coffee, read a newspaper, or with your lover,

2015-04-29
China's coffee market is about to rise rapidly.

China's coffee market is about to rise rapidly.

Coffee as a new drink has attracted the eyes of the majority of consumers after it entered the Chinese market. The domestic coffee market shows a scene of rapid development. More entrepreneurs choose to invest in the coffee industry. Investors understand the development trend of the coffee industry, in order to have more assurance of success, in order to better manage their own coffee business. China is entering an era of high coffee consumption. More

2015-04-09
Facing the squeeze of the online bookstore, the bookstore becomes a coffee shop.

Facing the squeeze of the online bookstore, the bookstore becomes a coffee shop.

Faced with the squeeze of the marketization of books and online bookstores, it is nothing new for Beijing's humanities and academic bookstores to close down one after another, but the decline of the strongest still makes people sigh and sigh at the end of an era. Some people in the industry have pointed out that diversified operation may be the only way out or a lifesaver for humanities bookstores. For example, bookstores are mixed with coffee shops, such as using good rings.

2014-06-04
Feel the mellow aroma of coffee when you are in a good mood

Feel the mellow aroma of coffee when you are in a good mood

Coffee is a drink when you are in a good mood, so you can taste the delicious coffee only when you want to see the blue sky and bask in the gentle sunshine.

2014-05-15
Entrepreneurs in cafes: with minimum cost and maximum cost at every step

Entrepreneurs in cafes: with minimum cost and maximum cost at every step

Tang Jie, a post-90s grassroots entrepreneur in the garage coffee club, talked about grass-roots entrepreneurship today. at the Davos Forum last summer, Premier Li Keqiang proposed to remove all institutional obstacles to development. set off a new wave of mass entrepreneurship and grassroots entrepreneurship in China. Driven by this situation, more and more post-90s grass-roots entrepreneurs have also embarked on the road of entrepreneurship. From Jiang

2015-01-19
To share with you the coffee culture around the world, the people who spread the coffee culture.

To share with you the coffee culture around the world, the people who spread the coffee culture.

Coffee is no longer a new word. Coffee tastes different in different countries and places, but how much more do you know about coffee culture in different regions? When we travel, if you can know in advance about the local coffee culture, then it must be just a break during the trip, and you can really taste the local culture and customs.

2015-09-09
Starbucks'

Starbucks'"chief digital officer" digital business strategy is as important as selling coffee

Starbucks was one of the first brands to set up a chief digital officer, and for the company, digital business strategy is as important as selling coffee. By 2015, consulting firm Gartner predicts that 25 per cent of companies will have chief digital officers (Chief Digital Officer, hereinafter referred to as CDO). In fact, this is a natural development in the organizational structure of the enterprise: 70% of the respondents

2016-07-13
Coffee accompanied us through a lot of pleasant time.

Coffee accompanied us through a lot of pleasant time.

Would you like a cup of coffee when you are in a good mood or in a bad mood? Everyone's answer is different, because coffee is a drink when you are in a good mood, so you can taste the mellow taste of coffee only when you want to see the blue sky and bask in the gentle sunshine when you are in a good mood. I can always smell a strong and fascinating aroma of coffee. After getting up in the morning

2015-03-23
Coca-Cola

Coca-Cola "scramble for" instant coffee in coffee market

The pattern of China's ready-to-drink coffee market has changed, Yangcheng Evening News reporter Liu Yong reported: after the entire beverage industry bid farewell to the golden era of high growth, the high compound growth rate of 34.2% in the ready-to-drink coffee market is making it a new favorite in the industry. After the collapse of its cooperation with Nestl é, Coca-Cola, which once abandoned the ready-to-drink coffee market in mainland China, made a comeback a few days ago, announcing

2014-10-25
The Information Age of early European Cafe

The Information Age of early European Cafe

In the 21 century, mankind entered the era of information. If you want to know today's international news, entertainment gossip, stock market, bank exchange rate, product price, if you want to know the background strength of a company or the development trend of a cutting-edge discipline. Your first choice is to surf the Internet! The developed Internet technology has fundamentally changed the information channels of human life.

2014-07-31
Latte Fashion Latte and Life

Latte Fashion Latte and Life

Latte coffee fashion coffee, you can accompany yourself to spend a lot of comfortable time. After getting up in the morning, drink a cup of refreshment, work during the day, drink a cup of coffee, eat a few cakes in leisure, chat with friends. Coffee enriches our lives and shortens the distance between us. After a good meal, make a cup of coffee, read a newspaper, or fall in love

2015-09-07
Baristas are required to possess some unique qualities.

Baristas are required to possess some unique qualities.

Barista, a new traditional profession, with the continuous development of society and the increasing prosperity of the catering industry, more and more people begin to work in the coffee industry. However, with the continuous progress of society and the rapid development of economy, the competition among the coffee industry intensifies, and the professional ethics of the food industry is becoming more and more important and urgent at this time, as qualified baristas in the new era.

2015-09-06
Due to the noble

Due to the noble "Royal Coffee" born by Napoleon the Great

Although time has spanned centuries, to a fast-paced, grandiose era, an era full of foam vanity, and those who love royal coffee, like shining diamonds, always shine quietly in the running water of time, because royal coffee itself gives people such a noble impression. What is serenity? What is nobility? What is elegance? All of them.

2015-06-19
Due to the noble

Due to the noble "Royal Coffee" born by Napoleon the Great

Although time has spanned centuries, to a fast-paced, grandiose era, an era full of foam vanity, and those who love royal coffee, like shining diamonds, always shine quietly in the running water of time, because royal coffee itself gives people such a noble impression. What is serenity? What is nobility? What is elegance? All of them.

2014-05-28
Slow food is not only a food culture, but also a healthy lifestyle and philosophy of life.

Slow food is not only a food culture, but also a healthy lifestyle and philosophy of life.

Slow food is not only a food culture, but also a healthy lifestyle and philosophy of life. It tells people how to find the fun of life in a fast-paced era. The coffee shop models with the best business prospects in the future are Starbucks and COSTA? Is it a simple handmade boutique cafe? Or the fresh light food of diffuse coffee? Or even a cafe for cooking more exquisite staple foods? What does COSTA's new concept store mean?

2014-08-18
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